Charles Ward has been an entrepreneur in the luxury marketing and communications industry for over 30 years. His Texas-based company, Idea Works, Inc., consults on marketing communications, sports sponsorship, and strategic alliances with a specialty in Wealth Marketing.
The company has designed sponsorship programs and marketing partnerships for Bombardier Business Aircraft, Tiffany & Co, Cartier, Lamborghini, Bentley Motors, Fraser Yachts, Marsh, KPMG, Ford, Motorola, American Express and the States of Hawaii and Texas. In the past eight years, Idea Works, Inc. has contracted to represent the leading polo clubs in the US and Mexico in designing and obtaining sponsorship programs.
The firm has published the largest circulation annual polo magazine in the US, Polo Las Colinas. In 2005 Idea Works’ client Bombardier was named the Outstanding Corporate Sponsor of the Year by Polo Player’s Edition magazine, the publication for US polo players.
Mr. Ward has hosted a weekly radio segment “the Lord of Luxury” on the Biz Radio Network, Houston and Dallas, featuring interviews on private business jets, exotic cars, exquisite jewelry, exclusive private parties and five star resorts. Ward is a frequent guest on XM Satellite Radio as well.
He also serves as a speaker for the Luxury Marketing Council with offices throughout the world.